Fiber Sales — AIA SMS Campaigns

Set 1: Cold Outreach / Awareness

First-touch SMS for new leads or cold lists. Goal: drive interest and get a response.

Option A Direct Value

Hey {{first_name}}! Did you know you could qualify for high-speed internet at little to no cost? We help families save hundreds per year. Reply YES to check eligibility or call us: {{phone}}

Characters: 196 Segments: 2 Cold List

Option B Question Hook

{{first_name}}, are you overpaying for internet? Many families qualify for affordable high-speed plans starting at $0/mo through the AIA program. Want to see if you qualify? Reply YES or call {{phone}}

Characters: 215 Segments: 2 Cold List

Option C Ultra Short

Hi {{first_name}}! You may qualify for FREE high-speed internet through our AIA program. Takes 2 min to check. Reply YES or call {{phone}}

Characters: 148 Segments: 1 Cold List

Set 2: Warm Lead Follow-Up

For leads who clicked an ad, visited the site, or started a form but didn't complete. Goal: re-engage and convert.

Option A Friendly Nudge

Hey {{first_name}}, looks like you were checking out our internet plans! We'd love to help you get connected. Most families pay $0-30/mo. Want me to check your eligibility real quick? Reply YES

Characters: 214 Segments: 2 Warm Lead

Option B Urgency + Value

{{first_name}}, just a heads up - AIA eligibility spots are filling up in your area. You started checking your options and we saved your info. Ready to finish? Reply YES or call {{phone}}

Characters: 209 Segments: 2 Warm Lead

Option C Ultra Short

Hi {{first_name}}! Still interested in affordable internet? I can check your eligibility in under 2 minutes. Reply YES to get started

Characters: 139 Segments: 1 Warm Lead

Set 3: Spring Promotional

Seasonal tie-in for spring campaigns. Works for both cold and warm segments. Matches spring ad creative (deployed March 24).

Option A Spring Fresh Start

Spring into savings, {{first_name}}! Families in your area are switching to high-speed internet for as low as $0/mo through our AIA program. New season, new connection. Reply YES to check eligibility

Characters: 218 Segments: 2 Cold + Warm

Option B Limited Time Energy

{{first_name}}, spring enrollment is open! Get high-speed internet at little to no cost through AIA. Limited spots in your zip code. Check eligibility now - reply YES or call {{phone}}

Characters: 204 Segments: 2 Cold + Warm

Option C Ultra Short

{{first_name}}, spring special: qualify for FREE high-speed internet through AIA. 2-min check. Reply YES

Characters: 103 Segments: 1 Cold + Warm

Set 4: Re-Engagement / Win-Back

For leads who went cold (30+ days no response). Goal: one last push before archiving.

Option A Check-In

Hey {{first_name}}, it's been a while! Just wanted to let you know that affordable internet plans are still available in your area through AIA. Plans start at $0/mo. Want to revisit? Reply YES

Characters: 211 Segments: 2 Cold 30+ Days

Option B Social Proof

{{first_name}}, hundreds of families in your area switched to affordable high-speed internet this month through AIA. Don't miss out - it takes 2 min to check eligibility. Reply YES

Characters: 207 Segments: 2 Cold 30+ Days

Option C Last Chance

{{first_name}}, this is our last check-in about FREE internet through AIA. If you're still interested, reply YES. If not, no worries - we won't text again

Characters: 163 Segments: 2 Cold 30+ Days

Implementation Guide

How to deploy these SMS campaigns in GoHighLevel.

Step 1: Choose Your Set

Cold outreach (Set 1) for new/purchased lists
Warm follow-up (Set 2) for ad leads who didn't convert
Spring promo (Set 3) for seasonal push across all segments
Re-engagement (Set 4) for 30+ day cold leads

Step 2: Personalize Merge Fields

Replace {{first_name}} with the GHL contact first name merge field. Replace {{phone}} with Fiber Sales' main inbound number.

Step 3: A/B Test

Send Option A to 40% of the segment
Send Option B to 40% of the segment
Send Option C (ultra short) to 20% of the segment
Wait 48 hours, measure reply rate, scale the winner

Step 4: Compliance

All contacts must have opted in to receive SMS (TCPA compliance)
Include opt-out language on first message to new contacts: "Reply STOP to unsubscribe"
Best send times: Tuesday-Thursday, 10 AM - 2 PM local time
Avoid sending before 9 AM or after 8 PM

Step 5: Expected Benchmarks

Cold list reply rate: 3-8%
Warm lead reply rate: 12-20%
Re-engagement reply rate: 5-10%
Single-segment SMS (Option C) typically has 15-20% higher open rates